Professional designed sites usually share a number of attributes, including a credibility-based logo and layout that conform to accepted and tested usability standards.
They use a simple and pleasing color scheme; smooth-tongued copy that is benefit-oriented, error-free, and relevant to a target viewer.
Relevant graphics design to engage users; and meaningful markup that is easily updated. All wrapped up in a responsive, intuitively navigable package.
For example, your site has just a moment to be trusted, or busted. A professionally designed site makes the type of first impression (fast, mistake-free, attractive, and credible) that prevents scaring away more business than you get.
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