What is SEO?

What is SEO?, since I started my career path as a webmaster of one biggest online marketing here in the Philippines, I haven't known yet the meaning of SEO and how it can help my website to have a higher traffic. By the way, according to my research SEO means,

Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of targeted traffic from search engines.

SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Before, they used search engine optimization for message spamming and when years goes by until the Web 2.0 comes they provide a better result to their users with the good algorithms of each search engine with popularity calculated randomly surfs.

Google, yahoo, and Microsoft's Live Search, the three leading search engines with algorithms use to rank the pages of your websites. So keep updating your site to gain higher traffic and page rank as well.